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Our Story


Jinous grew up in a family of visionaries and idealists who believed that every person is responsible for making the world a better place. They believed every human being is noble and can contribute to the betterment of society through education and service to humanity. Following earning her degree in chemical engineering at the age of 22, she became a successful chemist in her field.

Jinous always had an abiding love for nature. She knew that nature provided endless bounties for all those who inhabit her planet. As such, she was always in search of natural beauty treatments. 

As her daughters grew into young women, she did not want them to use chemical means like waxes to remove unwanted hair, or shaving, which only promotes coarser regrowth. Having the background of chemistry combined with the knowledge of the benefits of certain natural ingredients, she would make small batches of natural hair remover at home for her daughters to use. Friends and family began asking for this hair remover.

MOOM Glazing® is Born!

She could see that while there were many options in the hair removal industry for getting rid of unwanted hair, there was nothing that focused on the skin. She set as her goal the health and vitality of the skin. She was mindful that men and women remove unwanted hair to reveal the skin underneath. 

She knew that with her expertise, she could create a formulation that would be unique in its ability to oust the hair, but protect the skin from harsh treatment, using organic ingredients.  She knew the benefits of chamomile, lemon juice, and essential oils for the skin, and decided to combine these with sugar in a unique and natural caramel Glaze®, precision crafted to remove only the hair and the very dead skin cells on the superficial surface. What emerges as a result, is healthy, vital, pampered hair-free skin, ready to dazzle.

What is Glazing®?

Because there was, and is still is, nothing like it on the market, she needed a new term to describe what MOOM® does. She came up with the moniker “glazing”. You only need a paper-thin layer of gentle MOOM® to “glaze” away unwanted hair. This unprecedented formulation required special equipment, and that is where her loving husband, the electro-mechanical engineer, came in. He painstakingly designed specialized equipment and circuitry that allows each natural ingredient to be combined with the others in an optimal way, ensuring the efficacy of the formulation of MOOM.

The First Organic Hair Remover on the Market!

No one had ever heard of an organic hair remover before! MOOM® was so new and unprecedented, that it took years of travel and face-to-face exposure, to familiarize women and men with its incomparable benefits and unique formulation. Jinous won over her clients through her authenticity and love for her creation, and her clients. 

A Trailblazer in Environmentally Conscious Beauty Products

Jinous is proud to be leading others by her example. She is so happy to see so many other hair removal products trying to follow in MOOM®’s footsteps. The more companies do as she has always done – protect the environment – the better!

Today, Jinous enjoys creating MOOM®, and caring for her family and community in beautiful British Columbia, Canada! 

She is proud to be a leader in this industry and having had influenced other brands in following her lead.